Social Media Challenge #5: Best of the Blogosphere

As a final stage of your preparation for blogging excellence, you’ll be taking a look at blogs that ARE excellent. Your assignments are drawn from a variety of rankings of the best, most interesting, and most influential blogs out there (and I’ve tried to align these with your stated interests to the degree that that’s possible). The result is not exactly scientific, but it gives us a list with some variety.

You have all been assigned, in pairs, to a blog. These blogs were allegedly some of the best of the best in 2011, so go to it, read it, and get to know all about it:

In next week’s class, each pair will do a 5-10 minute presentation on your blog. You’ll need to address the following (providing on-screen examples):

  • Basics: Explain the blog, its content, its design and its voice. What does the About page tell you? Is it a stand-alone blog, or affiliated with a larger publication?
  • Audience: Who is this blog for? How do you know? Is information provided on traffic and business details?
  • Connection/Promotion: How does your blog connect to its community? Is conversation two-way? How is social media used? Is commenting allowed? How is it moderated?
  • Metadetails: What posts get the most hits? Has it been in the news? Does it advertise?
  • Overall: How well does the blog do what it sets out to do? Does it serve and engage with its community? What are some of its strongest posts? Its weakest?

This should not be stressful (no, really). Approach the blog as a reader first and a student second. Think about what we’ve read thus far in providing your critique. What are your blog’s strengths and weaknesses? What can you and your classmates learn from it for your own projects?

Due: In class on Tuesday, March 6. Extras such as handouts, audio/video, or lasers are not required, but are certainly welcome.


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