Note: This week’s readings are a bit of a slant rhyme with last, thanks to my inadvertent flipping of the scheduled online readings for microblogging and mobility. Read the assigned Briggs chapter and supplement it with the links below.
These readings have more to do with the idea of microblogging, but their on-the-go nature dovetails nicely with our previous discussion of mobility. First, what IS microblogging? Briggs lays out examples, but what does it mean to you? Here are 10 sites to get you started – some you’ll know, others are brand new. You probably realize now that this is something you already do, but how much a part of your life is the practice? Did it surprise you to learn you’ve been a microblogger for years?
Let’s talk about possibly the most widely known venue for microblogging: Twitter. First, a simple set of guidelines (from Twitter itself) for journalists and mass communicators using Twitter – start using these now. Next, a piece of research on how journalists use this tool (note: this is scholarly research, so SKIM down to the analysis and discussion – except grad students, who have to read it all). How significant are these changes in objectivity and other values? How do you understand the term “gatekeeping” (as used here), and what do you think of the changes it’s experiencing in a microblogging, social media world?
If you’ve been tweeting for a while, you know there’s an art to drawing responses, one that may still be frustrating you. You’re not alone. Check out these two pieces of tactical analysis: How to write “perfect” microblog headlines, and how to write “perfect” social media posts. As part of your response, I want you to apply some of these tactics to your posting. Experiment with time of day, wording, and posting at different times and on different platforms. Where did you see results? What form did they take? Views, likes, comments, retweets … what combinations might net you the interactions you desire?
As always, post your response a comment to this post by noon, Monday, September 23.