This week, your overview assignment for the Knight News Challenge assignment is due. To assist in that, you’ll be looking at some past winners in your chosen area of interest (so you might want to choose one). There’s a second part to the reading assignment as well – on ARGs – which I’ll post below.
Part 1: KNC Winners
Each of you has to choose one of five areas of interest for your initial proposal (due Tuesday, Nov. 19):
- Networks (winners)
- Data (winners)
- Mobile (winners)
- Open Government (winners)
- Health (no winners yet, so choose another area that interests you for this part)
Take a look at the original announcement and the winners for the area you’ve chosen. Don’t just watch the video at the top. Check out their pitch videos or presentations, if they’re available. In the first part of your response, you’ll do the following:
- Name the area you’ve chosen from the list.
- Discuss how past winners inform your own ideas.
Part 2: ARGs
This part will be kind of strange compared to what we’ve done so far this semester. I’d like you to learn a bit about Alternate Reality Games, or ARGs. This list from Cracked covers some of the best known ARGs, including The Beast (arguably the first), ilovebees, and others. A more recent example is The Institute – watch this introduction and try not to get confused. In fact, here’s a list of ARGs, many of which are happening all around us RIGHT NOW. Weird, huh?
(By the way, there are a number of frequently used tricks you’ll see again and again in ARGs. Might come in handy, no?)
ARGs have been used for promotion for years: ilovebees, for example, was a marketing gimmick for Halo 2. What do you think of the form? Is there a journalistic application here? Could you use it in a stratcomm campaign? What can we take away from this alternative storytelling approach?
Responses are due as a comment to this post by noon, Monday, November 18.