We’re not done with images yet! Last week we focused on photo; now we’re going to take a look at graphics. Graphics are ways to visualize data (we’ll focus on data more intently a few weeks from now), typically in terms of where, when and how much of something compares to something else. Graphics you’re likely familiar with include maps, charts, timelines, tables, and diagrams.
There are lots of free graphic-making tools out there, at a variety of quality levels, but just because you can make charts doesn’t mean you can make them WELL (or that your readers will understand them).
It’s easy to think of graphics as being extras to the story, but a good graphic IS the story. Here’s a good example: Take this New York Times quiz and see what it tells you about yourself. Any surprises? This quiz and resultant map was the Times’ most popular story of 2013 (and it was created by an intern). Can you see why? There’s something compelling about a map that tells us something about our favorite subject – ourselves – and people started sharing this story with friends.
That shareability is why graphics, and charts in particular, are such popular subjects in online communication, but without being graphic-literate, it’s easy to make misleading charts. Have a look at these common chart errors – would you have spotted any of these without being warned?
Lastly, as we segue into a focus on data, check out Google’s training links on data journalism. We’re frequently talking about analytics in class, so plunge into one or two of these 5-minute tutorials (I’d definitely do some tinkering on the Google Trends page – can you identify any interesting comparisons?). How could you incorporate this with your personal or group blog?
Remember, your responses are due by 11:59 p.m. Monday, February 25, as a comment to this post.