Any topic area has certain subjects that are important but complicated. Maybe it’s why the polls didn’t predict Trump’s win, or how boys can keep up with girls in school, or how to carry a gun while running, or why Cardi B and Nicki Minaj have beef. We’ll call this kind of post an Explainer, and yes, there’s even an explainer about explainers.
An explainer isn’t based on a question with a simple answer like “why does a cat purr?” but rather one that requires breaking down some complex details with a variety of sources and evidence. They’re a common tool for online media – Vox has its own section for them – and when planning your own, it helps to look at what’s come before. Let’s go back to that Cardi B and Nicki Minaj post (oh the sacrifices I make for education) and look at its components:
Hed: What’s being explained?
The Complete History of Nicki Minaj and Cardi B’s Beef
Okay, it’s a bit of a label hed, but you definitely know what you’re getting. Any good explainer post is built around the question “Why/How did things come to this point?” Your hed should reflect this, ideally by incorporating those “Why” and “How” words.
Lede: Why explain it now?
For more than a year, Nicki Minaj and Cardi B walked on eggshells while rumors of their alleged beef bubbled just below surface. Through shady interviews and sneak disses, the rappers waged a cold war. Then, during New York Fashion Week at Harper’s Bazaar Icon party, photos and video of a physical altercation between Cardi and Nicki’s parties circulated the web.
Since then, their public feud has intensified, with memorable Queen Radio rants and viral Instagram posts. But how exactly did we get here? Was it Nicki’s obsession with being the queen of rap? Is Cardi too sensitive? Below we revisit the history of Cardi B and Nicki’s long simmering feud and the events that led us here.
Explainers should be timely and clearly answer the “Why NOW” question. The beef in question dates back to June 2017, but the New York Fashion Week fight is what made it newsworthy for its Oct. 30, 2018 publication date.
This particular post takes the form of a timeline chronicling the various slights cast by B and Minaj. It’s marked by entries such as:
August 2017: Nicki denies subbing Cardi on “No Flags”
Notice how the post is broken up with subheadings that start with the date and detail what happened then. Even if you’re not doing a timeline, this bite-sized format helps make the complexity more approachable.
This post in particular is strong because it not only employs strong evidence for its explanation, it brings in a strong VARIETY of sources. Consider this passage:
Coincidentally, Nicki’s original verse on “MotorSport” leaked the same day as her interview, revealing she had referenced Cardi:
I’m with a couple bad bitches that’ll rip the party
If Cardi the QB, I’m Nick Lombardi
Pull up in the space coupe, I done linked with Marty
I can actually afford to get a pink Bugatti
The final version replaced Cardi’s name with Quavo, and it’s still unclear if it was meant to be shade or a shout out. Nicki later tweeted that she changed the verse per Atlantic’s request.
It’s typical of the article, too: throughout, it employs links, social media posts, screenshots and video to support every claim it makes. This isn’t just gossip, it’s a fully documented account.
Planning your explainer
Here’s a few steps, via Poynter, for creating an explainer post of your own:
- Figure out what to explain: What’s a subject your readers need/want to have broken down for them? Look for a question that “requires more than a fact to explain.”
- Report the explainer: Poynter recommends contacting multiple experts; for a blog post, that translates into multiple explanatory links and media. Keep your questions pretty basic – think elementary school level – and along the lines of “why does this happen?”
- Craft the explainer: Don’t start with history, start with why it matters now. This is similar to establishing a news peg for any story. Poynter provides a tremendous example here: After President Obama signed a bill restoring Secret Service protection to former presidents and their families, Slate asked the question “does that include presidential pets?” (you’ll have to click through for the answer)
- Consider voice and style: (This one’s from The Word Factory) An explainer typically deals with a complicated subject, so it’s particularly important to avoid technical jargon or lengthy, complex sentences. Often, a more casual or conversational tone will be used to lighten a heavy subject (that’s up to the individual publication though).
Remember: You’ll have an assignment on this as well, so start thinking now about what your readers need explained!