Course Schedule (2017 Winter Semester)

Week 1 (January 9-11): Getting started

  • Introduction and review of the syllabus
  • WordPress and HTML

 Week 2 (January 16-18): Blog basics I

  • Monday, January 18 – NO CLASS – Martin Luther King Day
  • Briggs: Intro
  • Reading response due 11:59 p.m. Tues.

 Week 3 (January 23-25): Blog basics II

  • Briggs: Chapter 1

 Week 4 (Jan. 30 – Feb. 1): Microblogging

  • Briggs: Chapter 2

 Week 5 (February 6-8): Crowds & Links

  • Briggs: Chapter 3

 Week 6 (February 13-15): Mobility

  • Briggs: Chapter 4
  • Group blog teams assigned

 Week 7 (February 20-22): Data

  • Briggs: Chapter 8

 Week 8 (Feb. 27 – March 1): Best of the Web

  • Online readings only (no Briggs)

 **SPRING BREAK (March 4-12)**

  • No class
  • Two weekly posts still due!

 Week 9 (March 13-15): The Conversation

  • Briggs: Chapter 9
  • Group blog project assigned

 Week 10 (March 20-22): Images I

  • Briggs: Chapter 5
  • DUE: Group blog plan (March 22)

 Week 11 (March 27-29): Images II

  • Group blogs begin posting
    (personal blogs now post once/week)
  • Briggs: None

Week 12 (April 3-5): Audio

  • Briggs: Chapter 6

 Week 13 (April 10-12): Video

  • Briggs: Chapter 7

Week 14 (April 17-19): Open Week

  • Online readings (no Briggs)
  • NOTE: This “open” week is slotted for a guest speaker and may be moved earlier pending availability

 Week 15 (April 24-27): Where to go next

  • Online readings

One Response to Schedule

  1. This week’s readings talk about the importance of building an audience through the web, as well as how to do so. As Brigg’s said “Track. Measure. Adapt. It’s the way the web works.”

    You can track your posts and your audience to find what your audience likes. You then can focus on topics more likely to attract a needed audience and use search engine optimization to reach it.

    Daniel J. Lewis offers helpful tips for performing SEO, such as scheduling (or “buffering”) tweets but not making them generic. Brigg’s mentions that the Huffington Post does not post an article without this in mind. It’s important to think of key phrases that will get people seeing your social media posts, leading them to your story.

    If you measure the attention all your posts are getting, you can adapt your strategy to get the best reader turn out.

    Interaction with your audience is important, and comments are a part of this. The Kotaku article brings up the valid point that comments can be negative and many sites are taking action. The anonymity of screen names lets people say things they wouldn’t in person. That is the reason people hesitated to join Google+ during their “real names policy,” which was pointed out in the ZDNet article. It’s important for sites to judge whether or not a comment policy is needed, because as Popular Science pointed out opinions can be strong.

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