This week we’ll be talking about talking: How to get people talking about your work (promotion) and how to deal with those who are talking about it (commenters). The links you’ll be looking through touch on each of these areas. Lots of material here, so skim to the stuff that serves you.
- How do you promote your blog? Start with this list – we’ve already discussed several (commenting elsewhere; building long-term content). Pay particular attention to the Rule of 100.
- Learn about SEO (Search Engine Optimization). Jeff Goins offers some tactics for writing SEO heds and posts, but beware – there can be a fine line between SEO and Clickbait.
- (Then again, maybe it’s all Clickbait…)
- Are you using Twitter as a tool or still just tweeting about mozzarella sticks with your buddies? If you just can’t adulterate your personal account, consider making a separate one to get your professional name out there.
- A quick illustration: Watch this clip, then scroll down through the comments. Why does something like this (salty language – you’ve been warned!) seem so familiar?
- Many sites are toughening up on commenters. Popular Science was one of the first to shut down its comment section, arguing that they’re “bad for science,” and NPR followed suit in 2016.
- Google tried bringing a “real names” policy to YouTube in 2013, but in July 2014, it backed off. What’s so great about anonymity that it scared off Google?
Remember to respond to these readings in a comment to this post by 11:59 p.m. on Sunday, March 19. More importantly, come prepared to discuss these examples and, ideally, some of your own.